As you build an online presence for your company, you might feel overwhelmed by the fact that you need to create fresh content regularly. Even if you like writing, taking time to think up the topic, write it, and then post it can take upwards of two or three hours. Luckily, posting to your blog once a week is enough, so you only need 52 post ideas. Here are four categories to get you started on your content creation:
- Turn frequently asked questions into blog posts. Go through your email and look back at previous customer comments. Use these as topics for your blog posts. For a health coach this might be: How much sugar is too much? How often should I exercise? Is 10,000 steps a day enough? Turn each of these questions into a long-form blog post.
- Reformat customer testimonials. You probably have a whole email folder devoted to these. Wipe off the virtual dust, add a preface to put before the testimonial, as well as a closing. Do remember to get their permission to add their name, however. If possible, include their picture to make it more personal.
- Commit to at least one live piece of content per month. To keep things fresh, there’s no need to determine what you’ll make a video about now. By the time you post in June, there will be a new fitness trend you want to share your opinion on. Take two or three minutes to share it via video. Or perhaps there’s a seasonal event you plan to capture. You can pencil in which weeks you’ll commit to video content.
- Create case studies from past client success stories. These share how you helped a person or business solve a problem. This could share how a family of six lost three hundred pounds in a year by adapting your clean eating strategies. Include pictures and the story in their own words for extra credibility.
Spend a few hours, or a whole afternoon, this week to write out 13 post ideas in each category. Then you’ll be set for a whole year. When you need to, break up the content creation with some more mundane things like paying your business insurance bill, tidying up your office or going for a walk. Aside from the writing, and editing, it’s possible to have a complete editorial calendar for the whole year by the end of the week.
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